Stop renting market share. Start building a brand.
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Discounts are a drug. They give you a quick revenue spike, but they erode your margins and train your customers to wait for a deal.

It’s time to break the cycle.
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Join the newsletter that helps SMBs get clean.
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• Pricing Power: How to raise prices without apologizing and the math behind why you're currently working twice as hard for the same (or less) profit.
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• Toxic Revenue: Identify and fire the "Barnacle" customers who drain your support team and only buy on sale.
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• The 2026 Protocol: A monthly, step-by-step curriculum to escape the discount cycle and rebuild your margins before next Black Friday.

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